advertising Campaigns
ADVERTISING CAMPAIGNS ZURICH SWITZERLAND
From vision to mission
How does advertising photographer Peter Hebeisen plan an advertising campaign for a company portrait, poster advertising or social media advertising?
For unique and powerful images, it is important for the photographer to make contact with clients, art directors and stylists. The following points will be discussed: basic objectives of the picture’s message with its congruent content, so that the advertising message has an authentic effect on the consumer in the end. At these meetings, Peter Hebeisen already creates ideas about how a picture for the advertising campaign could finally look, which could correspond to the wishes of the client.
If the setting of the shooting and the location are clearly defined, the advertising photographer Peter Hebeisen - just like the Gault Millau top chef prepares his mise-en-place - sets to work. Nothing is left to chance. Down to the last detail, the equipment such as lighting, technical settings of the cameras, materials, models, clothing, cloths, make-up, etc. are prepared so that the image can be created which the photographer has thought up in advance. This is the essential thing for making the right decisions quickly at the hectic shooting location. Peter Hebeisen - psychologist behind the camera - also attaches great importance to the safety of the people involved and a harmonious ambience where everyone feels comfortable.
At the end of a shooting day, the team sits in a circle and analyses the working day, determines whether the client's wishes have been met and whether the exclusive photographs represent added value for the client. The customer's success is also our success. Advertising photographer Peter Hebeisen feels the need to communicate with his clients on the same level and to be humanly approachable.
